Why Native Apps Are Still Ahead of HTML5

HTML5 might have had a promising start but native mobile video players are still making their mark due to their features. Due to the impressive start of HTML5, it was being considered as the next big thing in the world of mobile ads. Bets were being placed on HTML5 over the native mobile video player. But Alas! Due to the time and cost it requires to develop cross-platform compatible ads are still in the game, and are still popular among advertisers.

Edge of Native Mobile Video Player over HTML5

The demand of mobile apps by the brands is increasing with every passing day. Advertisers and software developers come up with creative ideas to gain an edge over their competitors and get more per click user ratio.

According to the creator of a leading social networking website, using HTML5 to create mobile apps was a mistake. It slowed the end user experience and wasn’t providing similar results on different browsers. The apps created by using HTML5 soon began to lose their charm after its introduction. The mobile app developers are facing long-term issues with their apps developed using HTML5.

However, with native apps it was easier to create video ads and integrate them into mobile phones. Native mobile video players are being hailed by the advertisers due to their cross-platform compatibility and better branding experience.

HTML5 gained quick popularity because of its new and innovative features. However, it couldn’t enhance the end user experience. The apps which were created by using HTML5 were slow. However, the Native apps have enhanced the end user experience with the constant upgrades in the technology.

Native Mobile Video Player SDK (Software Development Kit) for Android and iOS

Interactive mobile ads require creative options to be able to engage their user in their cell phone video ads. Native cell phone movie player for Android and iOS have better usability compared to HTML5 but the time and cost it takes to develop apps that provide similar user experience on all forums is not worth it.

With the native mobile player SDK (Software Development Kit) available for Android and iOS, now you can create a better and interactive mobile ad and gain the attention of the mobile surfer. This provides an effective way to deliver the message to the targeted audience. Native mobile players are software developer and browser friendly and enables developers to creatively place mobile video ads.

4 Methods For Closing Your Speech That Will Make a Lasting Impression

The last thing you want in public speaking is to leave your audience abruptly hanging without the knowledge that you have concluded. In my previous article, I discussed the need for signaling the end of your talk. The 2nd criterion, however, involves reinforcing your central idea.

The most common closings are:

1. Briefly Summarizing Your Development.

If you have a few subtopics, then you could end your speech or presentation by briefly listing those subtopics which all serve to reinvigorate your main topic. While the most common means to conclude, the summary is a safe method even if it is the least interesting and the least compelling. However, many speakers on the public speaking end in this fashion and they are quite successful.

2. Referencing Your Opening.

If you have a dynamic beginning, by all means use it in your closing. One of the benefits of returning back to your opening is that it gives unity to your message, psychologically. One of the ways I open my presentation on voice improvement is by asking the audience a question about the sound of their speaking voice. By asking that same question in my closing, I reinforce the central idea – the fact that most people do not like hearing themselves on recording equipment and that everyone has a better voice inside which they are unaware of. My final question gives them pause for thought as well as signaling the end.

3. Using a Quotation.

In researching your topic, you should discover a very good quote relevant to your speech, consider using it as your closing statement. In doing so, be sure to give credit to the writer. [Incidentally, quotes are wonderful to use through your presentation because they lend credibility to you, the speaker. They show that you are well-researched and know what you are talking about.]

4. Making a Dramatic Statement.

Being able to give a dramatic closing is the most novel method of the four. It takes a great deal of originality on your part but it is well worth the effort because it gives your audience a dynamic and vital ending with a lasting impression.

When devising your concluding thoughts, do not whimper out. Go out with a bang if at possible. Practice your material so that you know in advance exactly how you will end. While I do not advocate memorization in public speaking, I strongly urge aspiring speakers to memorize their opening 3 or 4 lines. By the same token, having your conclusion in memory might be a good idea as well. Do not leave your final words to chance.

Who’s Got the Right to Decide If a Consumer Should Sell Their Airline Miles?

Frequent flier miles – many people get excited when they heard those words. How many of you have signed up for credit cards or shopped in certain places just to get an extra 500 to 1,000 points? A lot of you, right? But, did you know that even though you have bought and paid for these frequent flier miles, you cannot sell these miles.

Surprising isn’t it? Well, it’s even more surprising to find out that, while you can’t sell your miles, your favorite airline has been doing just that. Sites like Points.com can purchase miles from you at significantly less than what you would be getting in a free market. And, a lot less than the amount of money that the airlines are making off of their frequent flier mile programs.

Confused? Then, let’s get you some background on the subject. The frequent flier mile programs were first created as rewards for customer loyalty. These miles could be turned into discounts or credits for airplane tickets. But, soon this changed from just a customer loyalty program into a commodity that could be earned in different ways, including buying from a certain store or using a certain credit card.

Basically, you began to pay to get those loyalty miles. And, in turn, airlines began to make a profit off of these sales because of their relationships with the vendors. As the profits grew bigger from these sales, the airlines began to put more and more restrictions on how you could use your miles and when. The rise of the blackout periods took over.

So, consumers had a ton of miles that they couldn’t use or were getting ready to expire. Now, with panic setting in, they decided to do the next best thing. Sell those miles, get some cash and finally get some benefit out of their miles. Frequent flier brokers began popping up to service this segment of the market and help out the frequent flier in need.

Yet, the airline industry couldn’t just leave this well enough alone. Fearing that this simple exchange of goods would threaten them, they began intimidating their most precious commodity: the consumer. They would disable accounts or take away miles from anyone who dared to sell what was rightfully theirs.

The right to buy and sell frequent flier miles continues to be fought on many grounds, including the courtroom (check out the Delta SkyMiles case from a few years back). There are proponents and opponents on both ends of the spectrum.

Is A ‘Robo Advisor’ In Your Financial Future?

Question: Would you trust a robot as your financial advisor? The question is not farfetched. Today, there are a large number of financial management companies that use robots a.k.a. Robo Advisors to advise and manage the accounts of investors.

The largest of these companies by assets are in the United States, Great Britain, and Canada and include:

  • The Vanguard Group
  • Charles Schwab Corporation
  • Betterment
  • Wealthfront
  • Personal Capital
  • Nutmeg
  • Wealthsimple
  • E-Trade
  • Ally Financial

Again, this list represents the largest financial management firms. There are a whole lot of companies today that feature these advisors.

What Is A Robo Advisor?

To understand the concept of robots providing investment advice you need to know exactly what Robo Advisors are.

First introduced in 2008 during the financial crisis, these advisors are financial counselors that offer financial advice or investment management online with some or very little human intervention. Their advice is based on mathematical rules or algorithms that are operated by software that manage and improve a client’s assets. The Robo Consultant commonly assigns a client’s assets on the basis of risk preferences and desired target return. These robots can apportion assets into a number of investments including stocks, bonds, futures, commodities, and real estate. However, in most cases, the resources are guided into Exchange-Traded Fund (ETF) portfolios. An ETF is a marketable security that tracks an index, commodity, bonds, or a basket of assets like an index fund and they trade like a common stock on a stock exchange. Clients can choose to be passively or actively involved in the process.

How Robo Advisors Work

When a human client first encounters a Robot Advisor he is asked to provide information on his current financial condition and his future goals. The Robo Advisor takes this data and computes where the client should invest his money. The suggestions are based on a given level of market risk with the goal of achieving maximum return for a given risk.

These machines, like IBM’s Watson, can analyze a human client’s personality to determine how it influences his risk-taking behavior in financial decisions. The machine uses personality insights to determine a person’s temperament from available content the client has provided. The deduced personality is then used to determine the client’s risk tendency and helps the machine select recommendations.

Who Uses Robo Advisors?

Investors who use Robot Consultants include:

  • Registered Investment Advisors and Financial Advisors
  • Millennials
  • Retirees
  • Individuals with high net worth

Registered investment and financial advisors benefit from Robo Advisors because they streamline investment management and financial advice making the process of serving the client more efficient. The human advisor can concentrate on the tasks that a robot cannot perform.

Millennials love using Robot counselors because they have been raised on technology and it is a major element of their lifestyle. Millennials also like this type of investing because it is less expensive than relying on a human advisor and often enough they don’t have the money to capture the attention of a human advisor.

Retirees will be a growing segment of this group because more and more investors near retirement age are relying on these machines and so when they retire they will continue using them.

Individuals with high net worth rely on Robo Advisors for a portion of their wealth while they continue to use human advisors.

In the long run, though, all investors will be using Robo Advisors. It is predicted that Robo Advisors will manage as much as 10 percent of the entire worldwide assets under management (AUM) by 2020. That equates to $8 trillion.

Indeed, as you can see we are witnessing a brand new world in which machines that can learn will touch just about every element of our lives.